SEO ROI: How To Ensure Performance Tracking Matches Goals

SEO ROI: How To Ensure Performance Tracking Matches Goals

Quick summary:

1. Differentiate between actual SEO performance metrics (rankings, traffic), metrics that pertain to website experience (page speed, time on page, bounce rate), and SEO improvements (backlinks) to get a total picture of how well the different parts of an SEO campaign are working together.

2. The above SEO metrics are tracked via Google Analytics, Search Console, and third-party tools, making them useful for tracking the goals of an SEO campaign.

3. As will be seen, the relative importance of individual SEO metrics varies between in-house, agency, and freelance SEO pros who responded to the survey

#biyro #business #socialmediamarketing #graphicdesign #websitedesign

More: https://biyro.com/blog/freelance/seo-roi-how-to-ensure-performance-tracking-matches-goals/

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